Professional services need to look the part
Businesses that are involved in providing professional services to a range of clients and customers ...
Businesses that are involved in providing professional services to a range of clients and customers need to be aware of a few key marketing elements that are unique to their type of industry.
First and foremost, the simple fact is that the people who will be visiting the premises are most likely going to be seeking them out deliberately - meaning that the office or studio in question needs to be relatively easy to find.
Without easy access for members of the public, there is little chance of a first-time client being able to find them - an obvious issue that can still be overshadowed by other pressing concerns.
Another factor that should be addressed by managers is the surrounding location - what some marketers call the 'sizzle around the steak'.
While the neighbourhood around a business location doesn't always impact on its ability to operate effectively, the simple fact is that customers and clients can be sensitive to external factors and have been known to judge a brand based on its address.
This makes the office rental option chosen by the business an integral part of its strategic long-term plan - as the right location really can deliver strong returns.