Online retailing growth to focus attention on commercial properties
As 2012 begins, a leading global research organisation has released its projections for business ...
As 2012 begins, a leading global research organisation has released its projections for business across a range of sectors.
According to analysts at IBISWorld, the Australian online retail sector is set to deliver an increase in business of 10.2 per cent over the next 12 months.
The company notes that the digital shopping sector has gone "from strength to strength" over the past year - while more physically-oriented competitors have struggled to deliver value adding points of difference.
In fact many larger companies have decided to capitalise on the trend, with IBISWorld Australia's general manager Karen Dobie noting that "more major retailers [are] launching online stores".
"This has been due to consumers becoming more comfortable with shopping online," said Dobie.
While the opportunities afforded to retailers through the digital space are undeniable, there is still a lot to be said for maintaining a commercial property as well.
A physical store allows consumers to experience the company's branding messages while they trial a product before they commit to a purchase, providing a valuable marketing tool for retailers.
This combined approach could help businesses to enhance the customer experience, leading to a boost in both online and store-based sales.