Is it time for a better business location?
One of the golden rules of modern marketing is placement - of products, advertisements, service ...
One of the golden rules of modern marketing is placement - of products, advertisements, service provision and of course the products themselves.
For retailers and service providers, this element plays a critical part in their long-term strategies - after all, if they cannot be found readily by suppliers and customers there is bound to be some friction in everyday workflow.
However, these incidents may not always be immediately apparent to those involved in running an enterprise from the inside.
Sometimes, it is only through a chance comment or stakeholder request that brings it to the attention of the decision makers, or the findings of an ad-hoc review into everyday practices.
Yet once the shortfall in location has been discerned, it is important for managers and executives to examine their commercial property options.
Should it be that a new office or premises is necessary, the decision needs to be made regarding the best location to either purchase a property or enter a lease agreement.
These choices should be made carefully over time, with plenty of thought given over to the benefits and detractors of each option in relation to how they could impact on a business.